Blog

ESAS is proud to be the first fragrance brand to receive full MADE SAFE® certification — the gold standard for non-toxic products in the U.S. Every ingredient in our fragrances has been rigorously vetted for human and environmental safety. This milestone isn’t just about what’s not in our formulas — it’s about what you can trust to put on your skin. Clean. Transparent. Proven safe.

Tonka Bean brings a warm, sweet richness to many of our non toxic perfumes, adding depth and longevity with its natural fixative properties. Ethically sourced and free from synthetic chemicals, it embodies Esas's commitment to clean, hormone-safe, and eco-friendly fragrances. Discover its velvety elegance in scents like Sweet Cream & Vanilla, Kismet, and Rosewood.

Discover the grounding beauty of Australian Premium Sandalwood—sustainably sourced, certified organic, and the heart of our non-toxic, phthalate-free perfumes. Loved for its warm, creamy aroma, it’s a clean scent staple in both men’s and women’s natural fragrances.

Orris Root: Soft, Powdery, Timeless, A cornerstone of our clean, non-toxic perfumes, Orris Root brings a powdery floral elegance to scents like Bare and Neroli Blossom. Sustainably sourced and hypoallergenic, it's perfect for all skin types and genders.

Discover "Coquette" and "Rosewood," two standout scents from ESAS that blend unique aromas with a commitment to non-toxic, eco-friendly ingredients. "Coquette" combines rose, jasmine, and vanilla for a flirty, floral fragrance ideal for daytime wear. "Rosewood" offers a sophisticated mix of rosewater, neroli, and woodsy cedar, perfect for an elegant evening. Both perfumes are crafted from natural ingredients, ensuring they are safe for sensitive skin. Explore these captivating scents at ESAS and find your signature fragrance that is as kind to the environment as it is to your senses.

Explore the world of fragrances with Esas's unique Fragrance Quiz, designed to uncover the perfect scent that truly reflects your personality. Tailored to your preferences, our quiz navigates through a range of scent families and intensities, from the earthy tones of woody scents to the refreshing touch of oceanic fragrances. By also considering your favorite colors and the occasions for which you wear perfume, we ensure a personalized experience. Complete the quiz and receive a 15% discount on your order as our way of saying thanks. Dive into the Esas experience—where your ideal fragrance is just a quiz away.

ESAS is redefining the fragrance industry with a focus on transparency and wellness. The blog reveals how many products labeled as “natural” still contain harmful ingredients like phthalates and parabens. Born from the founders' experience in the fragrance industry, ESAS offers 100% natural, non-toxic fragrances made with food-grade plant extracts and tested for purity. Their mission is to create a cleaner, more sustainable industry that prioritizes health and transparency, empowering consumers to make informed, mindful choices.

Breyers Ice Cream faced a lawsuit for misleading consumers by labeling its "Natural Vanilla" flavor as natural while using synthetic vanillin instead of real vanilla extract. This case sheds light on deceptive marketing tactics in the food industry, where brands use words like "natural" and "real" to disguise artificial ingredients.