The Breyers Ice Cream Lawsuit: A Lesson in False Advertising and the Hidden Dangers of Synthetic Vanillin

The Breyers Ice Cream Lawsuit: A Lesson in False Advertising and the Hidden Dangers of Synthetic Vanillin

Breyers Ice Cream faced a lawsuit for misleading consumers by labeling its "Natural Vanilla" flavor as natural while using synthetic vanillin instead of real vanilla extract. This case sheds light on deceptive marketing tactics in the food industry, where brands use words like "natural" and "real" to disguise artificial ingredients.

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How to Choose Your Perfect Vanilla Fragrance: A Guide to Natural & Non-Toxic Perfumes

How to Choose Your Perfect Vanilla Fragrance: A Guide to Natural & Non-Toxic Perfumes

Discover the difference between real and synthetic vanilla in perfumes and why choosing a non-toxic, clean fragrance matters. Real vanilla offers a rich, multi-dimensional scent that’s phthalate-free, eco-friendly, and safe for sensitive skin, while synthetic vanillin, derived from petrochemicals, lacks depth and may contain hormone-disrupting compounds. Explore ESAS NYC’s luxurious vanilla-based fragrances, crafted with organic ingredients for a healthier, more sustainable scent experience.

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Why Men Should Go Non-Toxic: Protect Your Health with Clean Fragrance

Why Men Should Go Non-Toxic: Protect Your Health with Clean Fragrance

Mainstream colognes contain harmful toxins that disrupt hormones and irritate skin. Switching to non-toxic fragrances protects your health while offering safe, eco-friendly alternatives. Discover the benefits of clean colognes and explore Esas NYC’s best natural scents for men.

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How to Choose a Clean, Non-Toxic Perfume

How to Choose a Clean, Non-Toxic Perfume

Choosing a clean, non-toxic perfume doesn’t mean sacrificing luxury. At Esas NYC, we craft fragrances with organic essential oils, phthalate-free formulas, and sustainable ingredients—so you can indulge in beautiful scents without harmful chemicals. Whether you love sweet, fresh, woody, aquatic, spicy, or floral fragrances, we have a scent designed just for you. 

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The Secret Language of Woods: Himalayan vs. Virginia Cedarwood in Fragrance

The Secret Language of Woods: Himalayan vs. Virginia Cedarwood in Fragrance

Not all cedarwood is the same—Himalayan and Virginia cedarwood each bring unique depth to clean fragrances. Himalayan cedarwood offers a warm, balsamic, and meditative aroma, while Virginia cedarwood delivers a crisp, fresh, and bold woodiness.

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Why We Chose Certified Organic Sugarcane Alcohol for Our Fragrances

Why We Chose Certified Organic Sugarcane Alcohol for Our Fragrances

Discover why organic sugarcane alcohol is the cleanest, safest choice for your fragrance. Learn how this non-toxic, eco-friendly alternative enhances scent longevity while protecting your health and the planet.

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Tagged: Science
The #1 question we get is —> “But are you nontoxic??"

The #1 question we get is —> “But are you nontoxic??"

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Esas Unfiltered: Celebrating the Power of Women This International Women's Day

Esas Unfiltered: Celebrating the Power of Women This International Women's Day

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Nature's calling and no one is answering

Nature's calling and no one is answering

As smoke clouds came rolling in from Eastern Canada over New York City and surrounding areas this week, we were once again painfully reminded of how vulnerable our environment is.  Air quality...
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"Lean in" they said...

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Why we left Big Fragrance to start our own company

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Is unscented good enough?

Hi! I’m Amanda, co-founder and formulator behind Esas. After working with Seda in the industry for 25+ years combined, we agree: synthetic fragrance is toxic. But going fragrance-free or unscented...
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