In a world full of greenwashing and half-truths, it’s getting harder to tell what’s real. “Non-toxic.” “100% natural.” You’ve seen the claims. But once you go to the ingredient list (if it even exists), you’ll find synthetic toxins, hormone disruptors, and irritants hiding behind pretty packaging. At ESAS, we’re not just creating fragrance—we’re creating a movement rooted in radical transparency and real wellness.
The Truth About “Natural” Claims
The beauty industry is notorious for loose regulations. Brands can claim “natural” while still including ingredients like phthalates, parabens, and synthetic fragrance blends. That’s not just misleading—it’s harmful.
Why We Started ESAS
We didn’t just stumble into this—we came from the inside. Our founders worked in the mainstream fragrance industry and saw firsthand how formulas were built: synthetic chemicals and known toxins all masked behind the word “fragrance.” These weren’t just industry secrets—they were health risks.
We saw the rise in allergies, hormone disruption, skin sensitivity, and chronic health issues linked to these ingredients within our own bodies. And yet, they were still considered “industry standard.” That’s when we knew we had to do things differently.
We created ESAS to break away from the system. Every product is made with food-grade, plant extracts and developed with your health as the #1 priority. It’s personal for us—and we’re here to make it personal for the entire industry.
What Makes Us Different?
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100% Natural & Non-toxic
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100% Ingredient transparency
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Vetted suppliers and traceable sourcing
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3rd party testing for ingredient purity
Join the Movement
At ESAS, we believe clean beauty should mean something. It’s not just about what’s left out—it’s about what’s thoughtfully put in. We’re raising the bar for what fragrance can be: safe, sustainable, and rooted in wellness.
This is bigger than perfume. It’s about creating a more transparent, mindful industry—one that honors your health and the planet. We’re proud to be part of this shift, and we’re grateful to have you with us.
So the next time you see words like “natural” or “non-toxic,” we encourage you to look deeper, ask questions, and choose what truly aligns with your values. And when you're ready for fragrance you can trust—we’re here.