As 2025 comes to a close, we’ve been taking time to reflect on what the year truly taught us.
We learned that doing things the right way takes time. Working with real botanicals comes with unpredictability- harvests shift, ingredients run out, and timelines stretch. But that very process is what gives our fragrances their depth, integrity, and meaning. It’s the difference between something made quickly and something made with care.
This year also reminded us that people can feel that difference. That fewer, more intentional releases resonate more deeply than constant newness. And that when something is made honestly, it doesn’t need to shout.
Most importantly, we learned that our community matters most.
Meeting so many of you in person- at pop-ups, walk-arounds, events, and through quiet conversations- changed how we think about everything we do. Putting faces to names and hearing how you experience our fragrances brought us back to why we started ESAS in the first place.
Because fragrance isn’t just something you wear.
It’s intention.
It’s community.
It’s presence.
And that’s what we’re carrying with us into 2026.
Our commitment remains the same: fragrance made from what’s real. No synthetics. No shortcuts. Just thoughtful formulations created with intention and care.
If you’re starting the year by choosing better - more thoughtfully, more intentionally - we’d be honored to be part of that ritual.
With gratitude,
Seda & Amanda
Founders, ESAS