After working in the corporate beauty industry for a combination of over 25 years, Seda and Amanda set out to create a sustainable and all-natural farm to beauty manufacturing company.
Esas’s products are developed using a holistic 3-prong approach:
- 1. repair & reduce inflammation in combating free radicals and pollutants by restoring the skin’s microbiome with the highest quality enzymatic ingredients.
- 2. hydrate & moisturize your skin with antioxidants and humectants.
- 3. protect & prevent against transepidermal water loss and long-term environmental damage with organic and cold-pressed oils and butters.
Amanda leads her lifestyle based on a generous and competitive spirit.
Driven by compassion, innovation, and novel solutions, she enjoys leading creative resolutions that can help others - especially when it comes to overall health and skin wellness. Her love for travel has also been insightful in learning how different cultures use their local ingredients to feed and heal their communities.
With a thirst for understanding her own skin health, Amanda pursued an undergraduate degree in Chemistry, minor in Public Health & Policy, and M.S. in Cosmetic Chemistry. Having worked for 10 years at a global fine fragrance and flavor company, she excelled in her roles which evolved from a lab chemist to managing a team for one of the fastest growing categories in the company. In addition to her technical experience, she was able to coordinate and manage the construction and execution of building a lab in the heart of Midtown Manhattan.
While growing up in a loving Filipino family, she also struggled daily with acutely sensitive skin. It wasn’t until she adapted an organic skincare and overall health routine that Amanda honestly started to heal her severe eczema in 3 days - and for the first time - steroidal free.
Taking well-studied chemistry and real life experiences, she is beyond thrilled to share ESAS products with her family, friends, and you.
Seda continues to challenge the status quo and revolutionize new ways of thinking.
She is determined to disrupt the beauty sector by improving upon antiquated industry norms. Her curiosity for sustainable agriculture merged with her love for beauty led her on a journey to pave the way for a new beauty standard rooted in strong values and principles.
Seda pursued a degree in chemistry with a minor in math before starting to work in the corporate beauty sector. She previously worked in skin care formulation and then at a leading Fragrance and Flavor corporation, Givaudan for a combination of over 15 years. Her experiences were diverse and included the laboratory, product development, and account management in both fine fragrance and consumer products. She managed a fortune 500 company, a leader in bath and body care, to become one of the company’s largest accounts.
Inspired by her parents hard work ethic and her grandparent’s love of all natural things, she has been creating products ever since she can remember. Spending time between NY, NJ and summers on her grandparent’s farm in Turkey, her whole life continues to be a fine balancing act of old meets new.
A proven leader, Seda is ready to evolve and transform the beauty industry into a modern and healthier era.
We are Esas
We are about strong principles and values.
We are about caring.
We are about passion.
We are about breaking the rules but still respecting them. We are about simplicity.
We are about revolution and evolution.
We are about the convergence of beauty, nature and science.
We are about not compromising when it comes to what we deserve because we deserve it all. We are tired yet energized. And while we will never be perfect, we will never stop striving for it.
10% of profits will be donated to Action Against Hunger, a global humanitarian organization providing communities with access to safe water and sustainable solutions to hunger. $0.93 of every donated dollar goes towards program activities.